110 Marketing Ideas
110 Marketing Ideas
Physical Network Marketing
1. Promote local sporting team through sponsorship
2. Promote local events through sponsorship
3. Increase your social network by attending local community events
4. Take on a student looking for work experience
5. Sponsor local schools and reward student achievements i.e. Dux, School Captain, Winner of National Sporting Competitions
6. Hold a charity event for good public relations and support from the community
7. Hold a social function to increase business network
8. Volunteer office space, time, and money for charities, community events or good causes
9. Connect with other local businesses that are not competition to create mutually beneficial relationships, this will result in referral and advertising benefits
10. Attend Networking events in and out of your industry (i.e. expos)
11. Attend Networking events held by publications you’re interested in aligning with
12. Use PR News Wire to send news releases and see what topics are catching public interest
13. Hand out business cards at events/functions to individuals and put them in business locations
14. Use Letter drops/Flyer drops to locally distribute marketing materials
15. Create a Mascot and corresponding suit to promote the business, have it walk around at shopping centres handing out balloons to the kids and business cards to the parents, set up at events/markets/fairs and do face painting for the kids
16. Post marketing materials on Community Noticeboards
17. Join the Chamber of Commerce
18. Join Industry or Professionally relevant Associations or Peak Bodies
19. Attend all Associations and Peak Bodies’ Networking Events
Social Media and Online Marketing
20. Develop an iPhone application to gain interest in your business
21. Supporting local business and sporting events by sharing all information on your social media sites
22. Create a Live chat application to communicate instantly with customers who have queries (for use on high traffic websites only)
23. Create a Website for your business- this needs to include all relevant information such as; location, team profiles, links to all social media pages, visually appealing images, business contact details, testimonials, business blog to share ideas, sign up areas available on every page
24. Create and Film Videos to sharing to all social media pages and website
25. Create a personal LinkedIn Profile
26. Request all connections to endorse/recommend you on Linked In
27. Create Facebook Page for your Business
28. Create Instagram Page for your Business
29. Create Twitter Page for your Business
30. Create Pinterest Page for your Business
31. Create Google Plus Page(s) for your business
32. Create Google Places Page(s) for your business
33. Create Google Maps Page(s) for your business
34. Create a MailChimp account to publishing online newsletters to databases
35. Create a Business listing on Yellow Pages Online Directory
36. Create a Business listing on White Pages Online Directory
37. Create listings for your business on all Local Search and Other Online Directories (LocalSearch.com.au, etc)
38. Use high traffic keywords relating to your business on your website and social media pages to increase Google ranking
39. Set up an Automatic response to emails to reinsure client/enquirer that the email has been received
40. Publish articles on Industry related topics and Create tutorials or ‘How to’ instructional articles
41. Use Cross promotional marketing by integrating links and referrals to all social media pages
42. Create business memes as a unique way to brand your business character
43. Use the 4-1-1 marketing strategy; 4 posts relating to your industry from other sources, 1 sales related post and 1 original post from your business’s point of view
44. Create a Hootsuite account to schedule automated posts in order to keep all social media profiles up to date
45. If you are a medium to large business you may consider purchasing an ‘Autobot’ liking application that can comment on and like all social media posts on your behalf, thus increasing exposure without commitment
46. Create separate office emails so you can sort which business correspondence will go to which email from the website, social media or other sources
47. Create a QR code to make your marketing appear mysterious and engaging
Strategies for Monitoring Feedback and Creating Referrals
48. Engage a Mystery Shopper to evaluate your business’s performance by reporting anonymously on business operations
49. Use SurveyMonkey or other evaluation methods to check on your clients’ satisfaction, following through with incentive reward upon completion
50. Establish a referrals program, offering clients special and discounts for all new client referrals
51. Hold a Business Card Competition; any customer leaves a business card in a container, which gets drawn out at the end of a designated period for them to win a prize. This will increase your database of connections and reward the customers for sharing their information with you.
52. Engage in Google Analytics to track the success of your marketing strategies
53. Track competitors’ marketing strategies using such programs as Compete.com and Google alerts
Promotional Strategies/ Advertising / Branding
54. Create a Marketing Plan including the following items;
a. Business Vision
b. Business Mission Statement
c. Business Values
d. Business Logo and Brand
55. Create a Promotion and Advertising Policy
56. Create a Tagline/Slogan to be used to label your business
57. Make sure your Colour Scheme/Display is Uniform to create consistency amongst branding
58. Use appropriate naming for all branded services so customers know what type of business you have
59. Use your personal brand to market your network as head of the business
60. Use words that engage/entice customers to buy your products and services, not just plain language
61. Ensure that all marketing and promotional materials have a polished appearance
62. Host lunches/staff parties and other staff events that will treat the staff well. This is likely to result in referral rewards if staff leave as they will have great things to say about the business
63. Create a ‘Staff rewards chart’ to be used each quarter to find a ‘Staff Member of the Quarter’ which is then rewarded monetarily. This will encourage staff to compete with each other and improve on their performance to earn gifts/prizes.
64. Promote Products and Services that you can deliver on, so as not to over promise
65. Always under promise and over deliver to impress customers and potential clients
66. Brand all merchandise i.e.;
a. Cars
b. Pens
c. Clothing
d. Stickers
e. Magnets
f. Balloons
g. Hats
h. Postcards
i. Gift Bags
j. Ribbon
67. When giving Client gifts, present them with branded ribbon or branded gift bags
68. Purchase databases from marketing businesses to increase your MailChimp database
69. Run constant Competitions and Promotions with deals, sales and discounts
70. Run Business Cards competitions to expand network, which will increase database & connections
71. Run a Photo Contest using your business Logo for entries
72. Run a Referrals Program with clients and network connections, resulting in specials/discounts for client referrals
73. Provide free Promotional Material for show bags at expos and events, using SourceBottle to find out where your services could be used
74. Also use ‘Source Bottle’ to find interested journalists
75. Capitalise on seasonal events as a reason to contact clients (Easter, Halloween, Christmas, Football Grand Final, Seasons.)
76. Adopt a ‘Gift with purchase’ service where each time a customer buys from you they receive an extra reward
77. Run educational training sessions/webinars etc.
78. Contact the press, ‘Handle your own PR’ to gain media interest
79. Create Articles and press releases for media outlets to use regarding your business
80. Purchase advertising space/time at events
81. Create local stories for use by charities and events in the media
82. Enter into as many business awards as possible using Business Award Applications
83. Use achievements for nomination or finalist position to advertise your business
84. Create Infographics to use during presentations and advertisements
85. Create Slideshows on all services areas for business presentation purposes
86. Use the ‘Rafflecopter’ program to run competitions
87. Create a Product comparison guide for all social media and websites. This allows customers to see the difference in the services you offer compared to the services other businesses/firms offer
88. Create Pamphlets/Brochures that can be updated as your services and products improve
89. Engage Newspaper/Magazine Advertising
90. Engage Television Advertisements
91. Engage Radio advertisements and use them for promotional activities (firm opening, firm anniversaries etc)
92. Have a stall at the Newcastle Show, The Maitland Show, and also any fair such as Wallsend Winter Fair
93. Have professional Staff and team Photos taken to use within your promotions and social media.
94. Pay for a sponsorship through the University / TAFE
95. Create an internship program for students that have just completed university or TAFE
96. Create Business Posters for advertising purposes at functions, events, at your office
97. Buy an A-Frame stand for advertising purposes at your office
98. Travel interstate to attend stalls to gain national clientele
99. Join in on weekly hashtag themes on Facebook and Twitter such as #throwbackthursday as this will help you to build your social media following
100. Team building exercises with other organisations whom are already well known.
101. Have a language option on your website to accommodate other languages
102. Sign up to Quora. A forum where individuals ask questions and any user may answer them. This allows you to use your name and brand to help people internationally.
103. Use Animated ‘GIFS’ for social media to keep posts in fashion
104. Provide a Pricing guide to allow potential customers to see all products and services offered (only for businesses that don’t rely on customers contacting them for quotes)
105. Create Scavenger Hunts – these are Team building activities which also allow the public to see how well your company works as a team
106. Find a way to get customers to physically engage in your product to build interest (i.e. if you are a paint shop, invite the public to paint a mural outside your shop or somewhere welcomed in the local community)
107. Choreograph an employee flash mob (will depend on your type of industry) to shock and surprise the public and raise interest and attention for your business
108. Get temporary body art to promote your business and attend markets/fairs/parades (will depend on your type of industry)
109. Create a Barter system unique to your community to build up skills and labour to trade for goods (can call it whatever you like, and all businesses involved must agree to accept the exchanges)
110. Use Trendhunter.com to see what is most cutting edge and fashionable at present
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