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East Maitland Accountants & Financial Advisors, Newcastle Accountants & Financial Advisors

A-Z Marketing Glossary

Your marketing specialist can sometimes come across like she or he is speaking in another language. We have compiled the most common marketing terms in our A-Z Glossary. You can now know what these strange words mean so you can better understand what your marketing specialist is saying and why they are implementing the procedures [...]

Traditional Commerce vs Ecommerce

Commerce is commerce, right? Maybe, in the broad sense that commerce is the act of buying and selling goods. However, just like most things, the internet and technology have changed the way that commerce is conducted with the emergence of ecommerce. So, no, commerce isn’t just commerce anymore. Even though they have the same primary [...]

Transitioning Your Brick and Mortar Store to Ecommerce

Congratulations! You’ve made the decision to take your brick-and-mortar store to an online ecommerce store. Transitioning from brick-and-mortar to ecommerce may seem like an uphill battle, but trust us, it’s much easier than you think. Since you have a physical store, you’re already halfway there — a lot of the activities executed in your storefront will [...]