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Melbourne: The Top 3 Warning Signs You’re in the Market for a New Accountant

By on September 15, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office
So you’ve been cruising along with your current accountant and haven’t really thought about it much. Therein lies the problem! If you tick one, two or all of the below issues, we believe it’s about time you started the hunt for a new Melbourne accountant to look after your business. You haven’t heard from your [...]

Mailchimp Testing

By on September 14, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media
A/B TESTING WITH MAILCHIMP   If you are not familiar with the term, A/B testing (also known as split testing) is the process of comparing two webpages, apps, enewsletters or the like and comparing which results in more conversions. Both options have different variables and are shown to a similar audience at a similar time [...]

Website Design-Functionality

By on September 7, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office
Website Design-Functionality Website Design-Functionality WHY THE DESIGN AND FUNCTIONALITY OF YOUR WEBSITE IS KEY   Let’s talk about the two key components of a good website – good design and great functionality.   The design of your site will determine whether people will stay on, and be encouraged to look further when they hit your [...]

Understanding Social Media Engagement

By on September 1, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office
UNDERSTANDING SOCIAL MEDIA ENGAGEMENT UNDERSTANDING SOCIAL MEDIA ENGAGEMENT Likes, follows, re-tweets, hashtags, re-posts, comments, shares – they are all part of the social media melting pot of ‘engagement’. You’ll hear many posts and social media experts talking about boosting your engagement with your fans – but what exactly does this mean? No longer is it [...]

Maintaining your online brand reputation

By on September 1, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office
MAINTAINING YOUR ONLINE BRAND REPUTATION MAINTAINING YOUR ONLINE BRAND REPUTATION   Just the same as you upkeep a polished timber deck to ensure its integrity and longevity, maintaining the consistency of your brand online is of paramount importance to the ongoing success of your business.   Your online brand reputation Whether you are aware of [...]

Do Facebook Likes Determine Success?

By on September 1, 2016 in Australian Tax Office Updates, Hints & Tips, Interesting Articles, Motivation, Social Media

Do Facebook Likes Determine Success? Do Facebook Likes Determine Success? Some equations are nice and simple. Milk + milo = milo slushie Hard work = sweat and tears One equation that just doesn’t add up is: Facebook likes = business success   Why oh why you say after all those hours have been poured into building your […]

Business Advisors

By on June 21, 2016 in Hints & Tips, Interesting Articles, Motivation, The Bottrell Office

Business Advisors ARE MILLENNIALS GOOD BUSINESS ADVISORS?  Business Advisors The Millennial generation has a lot of advantageous qualities to offer the business world – the drive to succeed, empathy for others, the need to ‘do good’ in the world and an astonishingly high grip on technology. They are innovative leaders developing new technology that is […]

ADAPTION TO CHANGE

By on June 21, 2016 in Hints & Tips, Interesting Articles, Motivation

ADAPTION TO CHANGE IN BUSINESS ADAPTION TO CHANGE In business, the need to adapt to change is vital to ensure your ongoing sustainability and success. Today’s business world is growing more competitive by the day, with the introduction of new disruptive businesses that are turning global markets on their head overnight. No longer can business […]

Disruptive Business

By on June 21, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media

Disruptive Business Will disruptive businesses go away? In the short answer… no. If anything, disruptive businesses are on the rise and here to stay. With the technologically minded and innovative Millennial generation moving up the ranks and taking over the helm, disruptive businesses are becoming more common in the marketplace. The Millennial generation’s drive to […]