Dave Thomas has a clear idea of the way to be successful and he is happy to share the secret with the world. He is quoted as saying “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.”
As the company Dave Thomas founded -Wendys – is such a success he seems to know what he is talking about.
It makes sense as if you do not know what you are dealing in or who you are hoping to have as a customer then there is not much hope of the business being successful.
As Dave Thomas has worked his way through the quote and managed to know what works best at Wendys if you did the same with your business there is no reason why you should not reach his level of success that he did.