Facebook Spam Filters, Comments and Scheduling Content
Spam filters
Facebook has introduced spam filters, but they can sometime be a little overzealous, so get into the habit of regularly checking what has been filtered from your page. You will find the spam filter in your activity log. From there you can decide what is actually spam and delete it, and repost anything that is not.
Comments
Reply to all comments by using the person’s name, just as you would to that person if they were standing in front of you, and be friendly and helpful at all times. If you do happen to get any negative comments, don’t simply delete them unless they are particularly abusive or rude. By deleting negative comments and keeping a clean page, you may be adding fuel to a smouldering fire. Others will be watching to see how you react and deal with a negative comment, so do something about it. If you find that your page is getting quite a lot of negative feedback about your product or service, you need to do something about that whole issue within your company, so it’s great information to have. You might never have known there was a problem without that feedback.
Scheduling content
There is also an option to schedule your posts, which means that your posts will go live at a time and date specified by you. This is particularly handy if you have a full day ahead or perhaps you are away for a couple of days: your Facebook page will still receive fresh content that you have pre-loaded. Look for the clock icon under the status update box.
Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)
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