Growth Strategies for Your Lawn Mowing Business

Lawn Mowing Business Growth Strategies

Critical – First impressions – clean, reliable, professional Business/Business Branding – business cards, social media

Be in the know with the WEATHER – This is an important one because you need to be able to plan ahead and save your indoor work for a rainy day. e.g. paperwork

Loud/Simple advertising – put a sign out the front of house you’re working on

Create a referral program –   Give current customers the opportunity to earn rewards for bringing in friends, family, and even strangers.  

Verify revenue streams – What pricing structure are you working on? Do you rely on the market, discounting or fixed?

Make a plan – Having a plan with your expected profits & income will help you immensely in the growth on your business

Look for unique marketing opportunities – Weekly advertising publication! Especially if there is a home improvement edition.

Know your quote strike rate – Winning a lot? Up your price. Not winning enough? Ask for feedback

Formal written quotes – This is important because you are covering yourself from potential losses and it is a lot more professional.

Here are more strategies for you..

Find your Market – Commercial or Residential? Who do you want to target

Offer New Services and Products – This may seem like a ‘no-brainer’ but many business owners get caught up in their current services and forget about what else is out there

Ask Your Customers What They Want/Need – Feedback forms show you are not afraid to cater to your customers needs and willing to hear them out.

Charge More – Set your level of expertise and watch your perfect target customers walk through that door

Identify a Niche and Dig In – Are you exceptional at stone or grass hedges? Maybe you love creating unique styles of retaining walls or vertical gardens?

Market research – Can you spot any gaps competition aren’t filling?  

Shrink your service area – Spend less time on the road by servicing a smaller area. 

Flexible (and responsive) staff scheduling – Give your staff a great work/life balance.

Recognize staff efforts – Reward your staff for their time, their loyalty, and all their hard work.

Identify the things that aren’t working – Outdated scheduling template, improper/broken equipment, outdated products.. fix or eliminate them.

Define your key indicators -Identify which key indicators affect the growth of your business, then dedicate time and money to those areas

Focus on your strengths/what are you good at – Reorient the playing field to suit your strengths, and build upon them to grow your business.

Hire people who are motivated and inspired by your company’s value proposition! – Try to steer clear of that 9-5 work attitude.

Ask for advice – Business, Financial, Industry. You may think you know all your need to but it never hurt to get another opinion or just guidance for that matter.

Do you run a successful Lawn Mowing Business and need to implement new strategies to generate higher profits? Give Bottrell a call on (02) 49336888 or Email Gavin – gavin@bottrellbusiness.com.au