Australian Tax Office Updates Hints & Tips Interesting Articles Social Media The Bottrell Office

Bottrell Business Consultants – East Maitland Accountants with a difference

By Bottrell Group on September 19, 2016 in Australian Tax Office Updates, Hints & Tips, Interesting Articles, Social Media, The Bottrell Office

There can be an unfortunate stigma out there that accountancy firms are a stale bunch that are just focused on the numbers and that’s it. Sound familiar? Fitting the mould [...]

Melbourne: The Top 3 Warning Signs You’re in the Market for a New Accountant

By Bottrell Group on September 15, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office

So you’ve been cruising along with your current accountant and haven’t really thought about it much. Therein lies the problem! If you tick one, two or all of the below [...]

Facebook Algorithm

By Bottrell Group on September 14, 2016 in Interesting Articles, Social Media

FACEBOOK ALGORITHM FACEBOOK ALGORITHM THE FACEBOOK ALGORITHM – THE EVER CHANGING BEAST Facebook is a huge and wondrous beast. One day you think you have the hang of it [...]

Mailchimp Testing

By Bottrell Group on September 14, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media

A/B TESTING WITH MAILCHIMP If you are not familiar with the term, A/B testing (also known as split testing) is the process of comparing two webpages, apps, enewsletters or [...]

SEO Importance

By Bottrell Group on September 14, 2016 in Hints & Tips, Interesting Articles, Social Media

SEO IMPORTANCE SEO IMPORTANCE THE IMPORTANCE OF SEO IN YOUR SOCIAL MEDIA STRATEGY When we talk about SEO we often focus on your website and ensuring your content and [...]

Taking your first steps to selling online

By Bottrell Group on September 7, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office

TAKING YOUR FIRST STEPS TO SELLING ONLINE You have a bricks and mortar store but have been delaying and procrastinating selling online… until now. Sound familiar? The great [...]

WEBSITE HOME PAGE VS LANDING PAGE

By Bottrell Group on September 7, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media

WEBSITE HOME PAGE VS LANDING PAGE WEBSITE HOME PAGE VS LANDING PAGE WEBSITE HOME PAGE VERSUS LANDING PAGE – WHICH IS FOR YOU? There is a succinct difference between [...]

TOP 5 EMAIL CAMPAIGN LEAD GENERATION IDEAS

By Bottrell Group on September 7, 2016 in Hints & Tips, Social Media, The Bottrell Office

TOP 5 EMAIL CAMPAIGN LEAD GENERATION IDEAS TOP 5 EMAIL CAMPAIGN LEAD GENERATION IDEAS TOP 5 EMAIL CAMPAIGN LEAD GENERATION IDEAS When you are going to the trouble of [...]

WordPress VS Wix

By Bottrell Group on September 7, 2016 in Hints & Tips, Interesting Articles, Social Media, The Bottrell Office

WORDPRESS VS WIX WORDPRESS VS WIX WORDPRESS VS WIX THE TOP 2 DIFFERENCES When looking to develop your own websites, the choices are many. Do you go down the [...]

Website Design-Functionality

By Bottrell Group on September 7, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office

Website Design-Functionality Website Design-Functionality WHY THE DESIGN AND FUNCTIONALITY OF YOUR WEBSITE IS KEY Let’s talk about the two key components of a good website – good design and [...]

8 Common Marketing Mistakes

By Bottrell Group on September 7, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office

8 Common Marketing Mistakes 8 Common Marketing Mistakes 8 MOST COMMON MARKETING MISTAKES OF SMALL BUSINESS OWNERS Good marketing takes practice and trial and error. To help you speed [...]

Understanding Social Media Engagement

By Bottrell Group on September 1, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office

UNDERSTANDING SOCIAL MEDIA ENGAGEMENT UNDERSTANDING SOCIAL MEDIA ENGAGEMENT Likes, follows, re-tweets, hashtags, re-posts, comments, shares – they are all part of the social media melting pot of ‘engagement’. You’ll hear [...]

Maintaining your online brand reputation

By Bottrell Group on September 1, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office

MAINTAINING YOUR ONLINE BRAND REPUTATION MAINTAINING YOUR ONLINE BRAND REPUTATION Just the same as you upkeep a polished timber deck to ensure its integrity and longevity, maintaining the consistency [...]

Re-branding your Business

By Bottrell Group on September 1, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media

Re-branding your Business Re-branding your Business IS IT TIME FOR A RE-BRAND? Feel your brand is a bit dated? Is your logo stuck in the past? Think it’s time [...]

MARKETING FOR DUMMIES

By Bottrell Group on September 1, 2016 in Hints & Tips, Interesting Articles, Motivation, Social Media, The Bottrell Office

MARKETING FOR DUMMIES MARKETING FOR DUMMIES THE TOP 3 ESSENTIALS So you have a new business idea ready to launch to the masses and wondering how in the world to […]

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