It is the impression of many that all it would take to be successful would be to start up a company, but that is not enough according to the CEO of America Online, Steve Case.
He is no stranger to being successful, but his view is that the important part of a venture is not the things you do to get started and regardless of how much hard work goes into it, there is one thing needed to make it a successful venture.
“It’s not about how to get started; it’s about how to get noticed.” according to Steve Case, CEO, of America Online, and it is true that the product or project will be nothing if others do not know about it.
Word of mouth is a great thing and once you have been noticed the good news can be spread. It is best to think one step ahead at all times as an unnoticed company is bound to fail.
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