The obvious choices of social media sites are Facebook, LinkedIn, Twitter and YouTube, with others starting to make wales all the time such as Google+. To these we can add online channels such as blogging, webinars, Skype and podcasts.
Long gone are the days of picking up a pen and writing a letter to someone, putting a stamp on the envelope, and walking to the postbox to send it – it doesn’t really happen anymore. Email is now the normal form of business communication, with the telephone a close second, but as more and more people are in email overload, I can see that changing. You just can’t get through your emails and do your work in the allotted time, and who wants to do it when they should be spending time with their family or asleep? The way we communicate has changed, and will change again in the future.
Using social media sites such as Facebook, you can keep in touch with friends or colleagues by leaving a quick message on their wall rather than sending an email, or by sending a tweet if is only a short message. To make it easy to connect with others, people now have their social media details, rather than their fax number, on their business cards. Who uses a fax anymore?
Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)
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