What is attention arbitrage?

Attention arbitrage. A somewhat new name but a familiar concept. So what is it?

 

Arbitrage is the process of buying and selling in different markets and benefiting from the profit. Attention arbitrage flips the focus from monetary value – to people’s attention, a somewhat rare commodity.  Attention arbitrage focuses on how to attract and keep people’s attention in a world of rapidly decreasing attention spans.

 

The Telegraph published a recent article that places humans with a lesser attention span than a GOLDFISH. Yes, you read that right. A GOLDFISH. And the reason why? Smartphones.

 

A study on 2000 Canadians found that our attention spans have decreased from 12 seconds to a mere 8. Now apart from the global ramifications this has as a human species, this also means more work for marketers to capture the ever-declining attention spans of their customers.

 

So now the real task is in finding out how to grab those precious 8 seconds of attention…. Better be quick….

 

WWW.BOTTRELLBUSINESS.COM.AU

Maitland

93 Lawes Street, East Maitland

P: 02 49 336 888

F: 02 49 330 684

Newcastle

Shop 8, 21 Merewether St, Newcastle

(Opposite the Crowne Plaza)

P: 02 4925 2094

Brisbane

Lvl 22, ‘Northbank Plaza’, 69 Ann St, Brisbane

P: 07 3112 5121

 

Sydney

Lvl 20, Tower A, ‘The Zenith’, 821 Pacific Highway, Chatswood

P: 02 8448 8160

Gold Coast

Lvl 13, 50 Cahill Ave, Surfers Paradise, Gold Coast

P:07 5635 4261

Melbourne

Lvl 39, 385 Bourke St, Melbourne

P:03 8459 2175

 

Postal Address
PO Box 2519, Green Hills, NSW 2323

gavin@bottrellaccounting.com.au

Comments are closed.
X