Benefits of Having YouTube for Your Business
YouTube is an online video hosting service that lets people share their videos. Businesses and individuals use YouTube to share or find videos, including entertainment, promotions and instructions.
Because of its popularity and features, YouTube can be a useful marketing channel for businesses. Your business can use YouTube to launch or promote products, advertise, express your brand’s ‘personality’, monitor feedback, provide customer service and help your customers spread the word about your business. You can also share your channel via other social media means such as Google Plus, Twitter and Facebook.
There are more than 7 million unique YouTube accounts in Australia. In July 2013, 11.5 million Australians visited YouTube according to Google statistics. While YouTube use is dominated by people between 18 and 40, people of all ages participate.
The videos that ‘go viral’ are either very entertaining or very interesting. The vast majority of videos on YouTube will never attract more than 100 views, and some will sink without a trace. Keep your videos tight and interesting. Remember, to capture attention you need to solve a problem, or entertain or move people.
The key benefits to having a YouTube Account for your business:
- Demonstrating products
- Creating community
- Demonstrating expertise
- Saving bandwidth
- Showing your brand’s ‘personality’
- Leveraging events or promotions
- Solving customers’ problems
Give us a call or contact us via the tab on the website for more information- or give us a call on 1300 788 491
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