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Competing against disruptive businesses

Competing against disruptive businesses

 Competing against disruptive businesses

Keeping a keen eye on what your competitors are doing is not only a good habit to get into, but crucial in today’s business world. Knowing what your competitors are doing ensures that your business remains relevant and in touch with the latest developments in your industry.

Disruptive businesses on the rise and are developing newer and more technologically advanced products than ever before.

So how do you compete?

  • Think outside the box


Don’t be afraid to push boundaries and try something new. Consumers are now accustomed to being exposed to new and unique products and services on a daily basis.

  • Do your research


Keep on top of industry trends, new technology and what your competitors are doing. Look overseas for new innovations that have yet to yet the Australian market. Look for new ways to expand your business. Talk to your customers and find out what they want – what they are missing. Then fill that void.

  • Don’t relax on the important things


At the end of the day, providing excellent customer service is paramount. It doesn’t matter what you are selling or how it may change people’s lives, it needs to be paired with a good customer experience to ensure its longevity in the marketplace.

Yes you can compete against disruptive businesses, you just may need to put in that extra bit of effort to stay on top.


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Bottrell Group
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