Get an effective social media plan together

If you don’t spend a little time making a social media plan, you will more than likely end up attacking it from all angles and your success may be limited, which will only make you feel like the whole thing was a waste of time. If you really hate writing plans, you don’t need to worry too much because your plan really only needs to be a simple one-pager. You just need some clear direction so that you know where you are headed and can track your successes. As Jack Welch once said, ‘A strategic plan is simply picking a general direction and implementing it like hell.’

How do I go about making my one-page plan?

First you need to ask yourself what you want to achieve from using social media in three, six and 12 months. It could be:

  • a larger prospect base to talk to
  • a certain number of connections and followers
  • a monetary amount
  • a reputation for being an expert in your field
  • a certain number of visitors to your website.

Then ask yourself three questions:

  • What is my purpose in using social media?
  • What am I hoping to achieve?
  • What is my desired outcome?

The ‘purpose’ aspect could be very simple, such as:

  • You don’t want your competitors gaining the edge because they are already using social media.
  • You realise it is another way of communicating your prospects.
  • You want to grow your business network of connections.

The ‘achieve’ aspect could be:

  • You want to attract more customers.
  • You want to listen to what is being said.
  • You want to gain more brand exposure.

The ‘outcome’ aspect could be:

  • You have created and engaged a tribe of fans who have become cheerleaders for your business.
  • You have a listening post set up.
  • You have a greater network of business connections.

You set the figure for the goal.

Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)

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