Pinterest as a Marketing Tool

Is it time to consider Pinterest as a marketing tool for your business?

Pinterest is a platform that enables you to save weblinks, effectively keeping them organised into categories and in the one place for future reference. Whether it be a DIY gift, recipe or a product you wish to purchase, Pinterest allows you to ‘pin’ them and organise them on a collection of boards that you can customise to suit your interests and needs.

This hot new ‘social network’ can just be for the budding diyer or can even function as a great addition to your marketing strategy to bring greater awareness and traffic to your website, and products in a very unique way, thanks to this pinning and referral method.

The statistics for a business on Pinterest are quite positive, with figures provided by Pinterest outlining that “87% of Pinners have purchased a product because of Pinterest” and “93% of Pinners have used Pinterest to plan a future purchase.”

With this in mind, by simply creating your own account and uploading product content to be shared amongst Pinterests 8 million followers, or adding a button to your website and it’s image content, you open your business up to a rather passive marketing technique with a large pool of potential customers. Source:


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