Registering for a business name:
Do I need to register a business name?
A business name is simply a name or title under which a person, or other legal entity, trades.
If you only want to trade under your own name, such as Sally Smith, then you don’t need to register a business name. If you want to trade as Bob Smith’s Building Supplies, then you will need to register the name.
Registering a business name will not give you exclusive rights to use that name however. If you want exclusive use throughout Australia, you should consider registering for a trade mark.
Are there any restrictions on what name I can choose?
Yes, there are restrictions on what name you can register. If your proposed name has a trade mark registered against it, if it is too similar to a business name already registered, or it is too similar to a registered company name, then your application may be rejected. There are also restrictions on certain words such as ANZAC, Chamber of Commerce, or Made in Australia. Names that may be considered offensive or containing foreign language characters may also be rejected.
Before you apply, you should search ASIC Connect and IP Australia’s trade marks database to see whether your chosen name has already been taken. Please be aware that even if you don’t find your proposed name on these resources, it does not guarantee that your application will be accepted by ASIC.
You may also want to consider whether you want to register your chosen name as the domain name for a website. See our registering a domain name topic for more information.
How do I register for a business name?
Business name registrations are managed by ASIC . You can register or renew your business name and can find out what the payments and fees are for registering or renewing a business name on the ASIC website.
You need to have an ABN in order to register for a business name.
For more information on registering a business name, see our business name topic.
How long will it take to apply?
If you have all of your information on hand, applying for a business name should only take you 15-20 minutes. You should be able to prepare your application without any professional assistance.
Until you receive confirmation that your business name registration has been approved, you shouldn’t start using it.
How long will my business name remain registered?
Business name registrations last one or three years, depending on which option you choose.
ASIC will notify you within two months of the renewal due date. If you have not registered a business email address with ASIC, the renewal will be sent via mail to your address for service of documents
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