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Robert Iger Explains the Success of Disney

Disney is probably the company that has given more pleasure to more people than any other beforehand and it is hard to imagine one that will come along that will overtake it.
Fun and excitement cannot just happen and has to come from somewhere, and in cases such as this, from someone.
It is not the end product that is going to be the heart and soul of a company but often something that has come before. Robert Iger who is the CEO of Walt Disney believes that he has discovered what makes a successful company work.
According to Rober Iger it is not by following set procedures that will lead to success, but rather that “The heart and soul of a company is creativity and innovation.”
Disney is one company that thinks outside the box at all times and is prepared to let animals talk, and interact with humans with ease.


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