Seven SEO Business Tips
1. Onsite SEO is Necessary But Not Sufficient
Optimising title tags, site structure and load-speed are the most important. Hire someone to run an assessment and tune up the site. Don’t spend too much time here, get it complete and then move on.
2. Website Content & Experience Are Critical
Your website must have engaging content for the end-user. The importance of this can’t be overstated. It will impact time-on-site, conversion and SEO (engaging content is more likely to be shared and linked to).
3. Use Content Marketing to Earn Backlinks
Small businesses marketers need to earn links not buy them. Content marketing is extremely effective for gaining earned links. The trick is in the trade. Something of value must be offered.
Quality content containing humor, information, controversy, politics or training usually brings backlinks – and is definitely considered acceptable SEO.
4. Know Your Backlink Profile
Small businesses should know their backlink profiles. A lack of branded anchors and brand mentions is a clear signal of manipulation, and therefore a rank killer.
Healthy businesses market their brands through press releases and are discussed in forums by name. This all leaves a good footprint.
Articles with a single anchored link to a website with low domain authority sticks out like a sore thumb. Google can spot these insubstantial articles and weighs the links accordingly, or worse.
5. Create Buzz Through Community Building
Without a community element, link baiting is hard to distinguish from content marketing. Developing a community is perhaps the best link bait of all because the community starts to develop the content in ways no SEO consultant could ever think of.
6. Quality Over Quantity
Small businesses need to respect this rule if they want to see increases in rankings.
7. Review the SEO Reports
Small business owners are busy, but that is no excuse for not knowing what the SEO consultant is doing. It’s important to digest the monthly reports for a couple of reasons:
- The results should be moving in the right direction, monthly progress.
The monthly reports should demonstrate that the SEO team is executing with a disciplined process. Small business should not foot the bill for experiments. There is enough risk facing small business owners already
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