So I’m networking at the same time?
Social media is an extra way of talking to your customers and clients in different forums where they are hanging out. It is also a way of networking online, so rather than being tied to an event date and time, networking online is open 24/7: you can do it in your pyjamas in the morning with your cornflakes, or do it in your pyjamas in the evening with a glass of wine, whichever suits your time and business needs. This is particularly helpful if your prospects or clients are in another time zone. It does have a social element to it or else why call it social media, but I prefer to call it networking online, unless of course I am on Facebook for pleasure on my private page, chatting to my close friends and family.
You could also look at the people that are following you or your fans as a tribe, or a focus group on steroids. Once you have a tribe of followers, be it online or not, put them to work. Ask them what they need or desire and see if you can provide it.
Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)
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