Another type of ad is sponsored stories, which is simple the promotion of a post gone by. Both sponsored stories and regular ads have the option of being seen in the newsfeed or just down the right side of a regular computer screen: you choose when you set them up. When they are shown in the newsfeed they are also visible when viewed by a smartphone, and as about 50% of Facebook users access Facebook via their mobile, that’s an important point to remember. Personally I don’t use the ads anymore, but I do use sponsored stories.
Facebook is a business too, out to make money, and as they don’t charge you to use their site, they have to make their revenue in other ways – ads. As long as you target your ad to the right demographic including age, sex and location, you won’t go too far wrong, so as i said at the beginning, make sure you decide on who your target market actually is – it really is important.
Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)
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