A marketing plan outlines all the important pieces needed to successfully and consistently market your business. This does not have to be lengthy or complicated. It is something every small business should have to guide your efforts and keep you focused on your goals.
A simple marketing plan allows you to:
Specify a vision
Define and communicate your mission
Outline what you want to accomplish
Describe your ideal client
Identify what makes you different
Execute a road map for achieving your goals
Focus on what is important
Create an action plan for what you need to do and when
Track your progress
Remind you that this is your business and not a hobby
Most of us built our businesses around our passion and in doing so enjoy our work every day. However, if you are in business to be successful, then you need to view marketing as an investment and take the proper steps to ensure you are maximising your resources. A simple marketing plan with an action plan to help you be consistent ensures you are focusing on success.
If you want to know more about having a marketing plan for your small business contact the office today on 1300 788 491