Top 3 Social Media Tips
TOP 3 TIPS TO GROW YOUR SOCIAL MEDIA FOLLOWING
Top 3 Social Media Tips
Creating a social media presence is one thing – but gaining a loyal following that is effective in converting leads to paying customers is another.
There are a few staple tips to cross off your checklist to ensure you are engaging your social media followers effectively and maximising your chance of converting them to future, ongoing customers.
- Share relevant content
If you are in the hairdressing business, share content that is relevant to your industry – the area in which you are a factual powerhouse. Share your expertise in a fun and engaging way so your followers benefit from your wisdom.
- Don’t oversell
As a general rule of thumb, work of an 80% to 20% ratio of 80% fun and general interest to 20% business-based. Oversell and you will quickly turn off your customers.
- Engage
Don’t just post and forget. Work on building your networks, engaging with other like-minded and local businesses, answering messages and commenting on others’ posts. Be an active participant in social media, not a passive one.
Social media is an ever growing and evolving beast, so keep on top of it to ensure you aren’t left behind.
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