Your Website
When running a business, you should ensure that your website is updated regularly with relevant information. Google along with other search engines scan website to see how often they are updated and use this to formulate the search list most relevant comes first if your information is old it will be further down the list.
In an interconnected world, it’s more important than ever to have a great website. Let’s look at 10 reasons why you should have a top notch website…
1. Establish A Presence- Without a Web presence, your business or organization might as well not exist. A website is the modern equivalent of a business card. But becoming a recognizable name on the Internet takes more than just finding a place to list your contact info
2. More Advertising for Less Money-You have managed to get your website to that magical point where you have established popularity, traffic, loyalty and a community of fans. Your site contains a wealth of information, resources and services that you provide free because that’s just the kind of person you are. You may not have intended to make money from your site but now that you have an audience you realise that it’s possible
3. Bolster Your Current Ad Campaign-Use many channels with new ways to communicate. The growth in new channels on line is great, spend your energy here and be sure you integrate the messages and channels.
4. Save Time with Answers to Frequently Asked Questions Online-Frequently Asked Questions is a good section to have in your website. They give users a chance to figure out things by themselves instead of wasting resources
5. Educate Your Customers- A webpage dedicated solely to the features of a product will not be successful on its own. Customers want context; they want to know about the product as it exists in the real world. They want to know which problems that product will solve, and what experts in the field think of its merits.
6. Get Referrals- I can’t think of a more powerful selling tool. When you’re introduced to a prospect through a personal recommendation, that prospect has a vastly higher comfort level than, say, a buyer you find through cold calling.
7. Create a New Customer Base-necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal.
8. Get Emails- have a contact us section- this allows customers to contact you at their convenience and ensure you offer a free newsletter, you are informing your potential customers that you are willing to provide free information from the start.
9. Establish a Relationship with your Clients- can lead to positive word-of-mouth, increased sales, additional connections, job security and satisfaction.
10. Gather Contact Information- Every website has a unique goal, whether it’s to contact your company, download a particular product, purchase a product, set an appointment, or sign up for your newsletter.
If you need a new website, big impact doesn’t have to mean big budget- It’s all about being relevant, consistent and accessible online. If you would like to maxmise the exposure of your current one please contact our experts on 02 4933 6888
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