What is social media and is it a fad?

I have heard people say, ‘I have no time for social media’, to which I respond, ‘You have no time for marketing your business and building relationships with prospects and customers?’

Think about it for a moment.

Yes it takes effort, but so does every aspect of running a successful business, and there are tools available to help you pull it all together.

You may also think that your customers and prospects are not on social media, and so social media can’t help your business. Did you know that the fastest growing demographic on Facebook is females over 55, or that LinkedIn’s most popular sector is ‘service’, with person profiles for everyone from cheese-makers to the President of the United States? There will be a group of people, however large or small, on these channels just waiting for you the put yourself or your brand on their radar.

How cool would it be to get your customers’ feedback in real time, as it is happening? You’ll get both good and not-so-good comments, but the not-so-good comments are as valuable to your business as the good. If the comments show you have an issue in your business that needs fixing, it’s better that you know about it, isn’t it? You can then apologise, react to the issue and make it good, for everyone to see.

Social media is way past the ‘it’s a fad’ stage, and is definitely at the ‘getting results’ stage.

Sharing your life and finding new friends online is the norm for the younger generation. But while I don’t want to share my private life with the masses, I am okay about sharing my business life with anyone who is willing to listen.

Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)

 

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