Why is apple so successful?
What do you think makes apple so successful? When you walk into an apple store you are not greeted by someone trying to sell you something. But someone with a smile.
Steve Jobs philosophy was to enrich the lives of the people that use his products not run a company from the shareholders perspective.
If you are providing a good product and not losing money the profits will follow.
1. Apple not only mastered design, but focused on customer experience as well.
2. Apple established their customer service culture.
3. Apple gave their employees an identity.
4. Apple empowers their customers and makes usage and processes simpler.
5. The Apple Customer Experience
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