Beer prices rising
The twice-a-year jump in the excise on beer could cause a deep wedge between Australian drinkers and their favourite drink, forcing shoppers to look for cheaper alternatives.
Coopers managing director, Tim Cooper has warned that beer is price sensitive, and the days when Australians would beer drink regardless of price were over.
Beer sales in Australia are at their lowest since World War II, with sales volumes falling for the past three years. Adding to the pressure on beer sales are threats from other beverages, such as cider.
Coopers said it had absorbed the August 1 beer excise increase for its packaged beers, which would have added roughly 12¢ a case to the price. It was the first time Coopers had absorbed the tax in more than six years. Dr Cooper said the decision had helped support volume early in 2013-14, and the extra sales should potentially help to cover some of the lost margin.
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