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Building Better Social Media Content

Building Better Social Media Content

When writing posts for you facebook and blog you need to remember that the page or site needs to be somewhere that people like to visit, like your local coffee shop.

Don’t always post what your products are, post abut what people want to hear.

From personal, to business-related, to promotional posts, this list of ideas will keep you inspired for a long time.

1. Quotes: Humorous, inspiring or motivational quotes always perform well.

2. Fill-in-the-blank posts (e.g. “If I had $1 million I would _________”)

3. Polls: While Facebook offers built-in polls, I find running them manually works best for boosting engagement (e.g. “Which of these books is your favorite?”)

4. Behind-the-scenes photos: Take candid shots of yourself, your employees, or snap a shot of your office or workspace.

5. Statistics or data: Share new, relevant industry statistics (these perform great in terms of retweets and shares)

7. Behind-the-scenes product shots: Photos of your products being manufactured or sourced.

8. Link to a controversial blog post: There’s nothing better for eliciting engagement than a little controversy.

9. Ask for input on your products: Your followers will love giving their thoughts on how to improve your products.

10. Ask for reviews or testimonials: Eliciting reviews from fans or followers is one of the best ways to get testimonials you can use as social proof on your website.

11. Fan photos: Search for hashtags related to your business or products, and share a customer photo on Facebook, Instagram or Pinterest.

12. Recommend a tool: Share a (preferably free) tool or resource you think your followers would find useful.

13. Share a favorite book: Similar to #23, share a book recommendation your fans or followers would appreciate.

If you need help with your social media please contact us on 1300 788 491

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Bottrell Group

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