Why a Facebook Page Can Be Beneficial & Valuable
Facebook started out as a social network for college students back in 2004. Now, more than a decade later, the platform is used by almost everyone who has access to the Internet. Although the company does not release official data about its most popular age groups, a Pew research study suggests that Facebook reaches a mature audience with nearly 71 percent of adults online using it. Although usage tends to be lighter with groups on both ends of the age spectrum, marketers can now reach significant audiences of varying characteristics.
Boasting many potential benefits, a Facebook page is great for business. Although you may have the same benefits from a website, Facebook does offer some unique pros. These include:
A Facebook page could lower marketing costs
If you have a limited marketing budget, choose Facebook. For a fraction of the cost you could save thousands of dollars on marketing campaigns.
Lets you display your business information
It is free to open a Facebook page for your business. Then you can publish the most basic information about your business and products or services.
Share visual content about your business
Posting interesting videos, podcasts and pictures about your business on FB is much recommended. This is a powerful method of getting in touch with your followers and informing them more about what you sell. But you should not over promote your business. The more your images and videos are tagged, the more they are going to be seen by many people.
Give us a call to find out more about advertising on Facebook on 1300 788 491.
Comments are closed.