How to launch your product online
1. Write a press release- this should accompany any product launch. When written and distributed effectively, they can be both extremely cost effective and potent business drivers.
2. Create an info graphic- this is an excellent way to tell your product’s story, how it works, how it can benefit your customers or how it came to be.
3. Blogs- this is an easy and quick way to spread the word about your product launch.
4. Run a social media campaign- use social media to maximise the influence of your product launch and create a great campaign that will spearhead your product and bring you the results you want.
5. Take advantage of videos- Video pitches / demonstrations can easily and visually get the message across about your product and are also one of the most appealing forms of content that you can use to reach your target audience
6. Pay for advertising- Google ads, pay per click campaigns and social media ads can all help you stand out online and gain new customers
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