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How to manage attention arbitrage



Our last article focused on attention arbitrage and the fact that we as a species now boast an attention span that rivals the goldfish. So that is the reality. So how do you now as a business owner, take this information and use it to your advantage? How are you going to capture those precious 8 seconds of attention form your customers?


  1. Stay relevant

To stay front of mind you need to stay relevant. Keep up-to-date with what your competitors are doing – and not doing. Make your mark somewhere new that no one else is.


  1. Keep in context

Keep your information relevant to your business and what you offer. Don’t blog about cars if you sell baby toys – get the drift?


  1. Try new things

Don’t be afraid to push boundaries. Get out there and try something new and amazing. No one ever succeeded without trying!


  1. Never rest

The reality is that businesses can no longer rest on their laurels and someone bright, shiny and new is right there behind you ready to take your place. Work hard on your business every day.



93 Lawes Street, East Maitland

P: 02 49 336 888

F: 02 49 330 684


Shop 8, 21 Merewether St, Newcastle

(Opposite the Crowne Plaza)

P: 02 4925 2094


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P: 07 3112 5121



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P: 02 8448 8160

Gold Coast

Lvl 13, 50 Cahill Ave, Surfers Paradise, Gold Coast

P:07 5635 4261


Lvl 39, 385 Bourke St, Melbourne

P:03 8459 2175


Postal Address
PO Box 2519, Green Hills, NSW 2323

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Bottrell Group
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