Recommendations on LinkedIn
This is another overlooked area: I don’t think people realise the importance of recommendations. The average person on LinkedIn has less than a handful, with many people not having any at all. As a great percentage of us trust word-of-mouth advertising, or recommendations, and many of us trust advertisements, it makes sense to have recommendations from satisfied clients and customers visible for all to see. They can also stand you in good stead when you are in the market for a new job as they can be used almost as references, and that may be the one thing that sets you apart from the other candidates.
I think a good number to aim is 10, although there is no harm going for more as I think the more people can endorse your work, the better it is for you. Be true with your recommendations, though. Don’t ask your close friends, neighbours and half of the team at your place of work to write one: that simply looks dumb. A recommendation simply saying that you are a nice person is not really much value.
So what should a recommendation include? You don’t want it to be fluffy, so try to choose ones that are factual and relevant as possible. Include any or all of these suggestions:
- how to person knows you
- how they found you to work with
- what the working relationship was
- some personal traits, such as personable, expert or has integrity
- how their business changed as a result of your product or service.
How do you get more recommendations?
It’s very simple: ask for them. You may not get them if you don’t ask.
You must be connected to the person you are going to ask for a recommendation, so decide who you would like to ask and then get to it.
Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)
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