Some LinkedIn Profile Dos and Don’ts

Some LinkedIn Profile Dos and Don’ts

Do:

  • write your summary in the first person; that is, from your point of view rather than someone else’s
  • write your profile content for human readers than that the search engine
  • use the three website links to web pages of your choice
  • make sure your grammar and spelling are correct
  • add skills to be found easily as well as showcase them.

Don’t:

  • fill your summary with a sales pitch
  • start each sentence with ‘I’
  • add your email address or telephone number in your professional headline
  • use a full-length photo as your image – we can’t see you
  • use all capital letters (shouting)

Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)

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