Setting up your business page

Once you have decided to create a Facebook page for your business, you need to know how to build it.

There are two ways of setting up your own business page on Facebook. The first is the most common way, but you need to have a personal account with Facebook in order to create your business page. To build your page, simply click the ‘create page’ link from the drop-down menu of your profile page and then follow the easy instructions.

The second way is to go straight to www.facebook.com/pages/create and again follow the simple instructions.

There are pros and cons to everything, and choosing which way to build your page is no exception. There are a couple of main differences for each option:

• If you run your business page off a personal profile, you own the page and can access it to update it.
• You can and should allocate trusted members of your team as ‘admins’, which means they will also have access to the business page for updating it. They will not, however, be able to see your personal profile page, only their own, which means they must have their own Facebook account.
• Any admin can delete another admin, so choose your team carefully.
• By running your page off your profile, you have the ability to share any of the content with your own Facebook friends, and the other admins can share content with their freinds.
• If you choose to run a business-only account, there is a little less functionality.
• If you run a business-only account, you have no friends to share information with.

Once you have decided which way you are going to go, choose which category of page you would like to make. The categories are as follows:

• Local business: this is for a bricks-and-mortar store, cafe, restaurant and so on, as the page gives you an area to add your opening hours and bus route. With a places page, people can check in from their smartphones when they physically visit your premises, alerting their friends as to where they are. Great for restaurants and cafes.
• Brand, product or organisation: This is probably the most common as there is plenty of room on the info tab to write all about what it is that your company does, when it was founded, links to sites and so on.
• Artist, band or public figure: depending on which sub-category you pick, there are different areas within the info tab. For example, if you pick ‘politician’, there is plenty of room to fill out set questions such as what party you are running for, further detailed information about yourself, and all of your contact details.

Whichever category you choose, you can switch it later if you need to, perhaps if you see something that is more relevant.

When you have chosen your page and filled in the basic details, take care with the page name as it can only be changed if you have fewer than 100 fans/likes. After that, you are pretty much stuck with it, although you can apply to Facebook and ask them to change it. This is not a given though!

Your page name has now been created but your page is pretty bare and useless.

Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)

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