Load up your company logo straight into the small image holder. This could be a picture of you if you are a sole proprietor and you are the business. While it’s always great to see the face of who is managing the page, a logo is far more eye-catching in the newsfeed and great for brand exposure.
The hero or large image space is also very important and you can get creative here. Since Facebook created this image space some time ago, they have changed the rules many times about what you can can’t put there but I think it will always be safe to say create an image the satisfies what your business is all about. I change mine regularly because events come and go, books are launched and seasons change, so why not? Make use of this space as you can. Check back with Facebook to the current set of rules, though, so you don’t breach any conditions.
A welcome page is simply a default page that new visitors who are not yet fans land on, instead of the usual page. There are many companies that offer apps to help you create extra pages, or you can get your website people to create something for you, but the apps tends to be cheaper. A welcome page allows you to make a good first impression, like a window display. You can again get creative here:
- Add a video containing a quick welcome message either about what to expect from becoming a fan or about your company.
- Add a humorous video with a ‘click the like button’ message embedded in your image.
- Add your newsletter sign-up form.
- Add a reason to join in: why should someone ‘like’ your page?
Take a look at some examples of what the big brands are doing, such as Coca-Cola, Red Bull and others. While they have bigger budgets than most of us, there is no harm in looking at their ideas and adapting them to fit your business.
You will still need to get someone with some coding experience to do this for you, or you could subscribe to one of the many welcome page apps that are available.
There are many applications (apps) you can add to your Facebook business page and here I have listed just a few of the most popular ones. The majority of Facebook apps are free, but some do have a small charge, much like your smartphone apps,. These apps make in essence another page of information attached to your Facebook page.
- TabSite is a very popular welcome page app that will also give you an extra row of pages to play with. There is a free version for a straightforward welcome page or you can upgrade it for adding video and other things.
- foursquare is a location-based app that allows you to put a map on your Facebook page to show visitors exactly where you are. You must first register your business www.foursquare.com/businesses. Again, it works best for cafes, stores and other places people frequently visit.
- Instagram will feed your Instragram photos in to another page so your fans can see an extra bunch of images from your brand. You can do the same with your Pinterest feed and YouTube Feed, so lots of your brands’ social presence can be accessed in the one place.
Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Lina Coles (2015)
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