Understanding Social Media Engagement

UNDERSTANDING SOCIAL MEDIA ENGAGEMENT

UNDERSTANDING SOCIAL MEDIA ENGAGEMENT

Likes, follows, re-tweets, hashtags, re-posts, comments, shares – they are all part of the social media melting pot of ‘engagement’.

You’ll hear many posts and social media experts talking about boosting your engagement with your fans – but what exactly does this mean?

No longer is it enough to merely elicit a like on your posts. A like is good don’t get us wrong, but the cherry on the pie is to actually provoke more from your customers to gain more insight into their thoughts, feelings and needs.

 

THE SNOWBALL EFFECT

Think of good engagement as something that has a snowball effect. A like tends to be a fleeting engagement that doesn’t necessarily evoke participation from others. You want engagement with your customers that spread far and wide.

For instance, a comment on your latest picture or post can snowball to ongoing conversations with that customer. These comments can encourage others to join in the conversation and suddenly your engagement has spread triple fold.

Likewise, a share, re-post or re-tweet means your post is now being spread through more networks outside of your own. In essence, you want to create content that others find either interesting, informative, funny and worthy of sharing with their friends.

Remember the snowball effect and strive for the biggest snowball of them all.

 

 

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