Maintaining your online brand reputation

MAINTAINING YOUR ONLINE BRAND REPUTATION

MAINTAINING YOUR ONLINE BRAND REPUTATION

 

Just the same as you upkeep a polished timber deck to ensure its integrity and longevity, maintaining the consistency of your brand online is of paramount importance to the ongoing success of your business.

 

Your online brand reputation

Whether you are aware of it or not, your brand has an online reputation of which you are responsible for the upkeep. It’s the way your customers and potential customers see your business, and it needs to be consistent.

 

Consistency, consistency and did we say… consistency?

As consumers, we like consistency. We want to know that what we are seeing, feeling and experiencing from our favourite brands is what we are used to, or what we have come to love and expect.

 

The same goes for your branding – and this extends far beyond merely your logo. It includes your colour palettes, your fonts and imagery that you pair with your brand. These individual components, when combined, create your entire brand story.

 

The key is consistency – especially online where your brand can be represented in a myriad of ways. Start with your social media accounts – check to ensure the look and feel you are portraying across all your accounts is consistent. You are aiming to create a brand that is instantly recognisable to your customers.

 

So think of your logo like that timber deck that needs regular love and attention, so you can enjoy it for years and years to come.

 

Maitland

93 Lawes Street, East Maitland

P: 02 49 336 888

F: 02 49 330 684

Newcastle

Shop 8, 21 Merewether St, Newcastle

(Opposite the Crowne Plaza)

P: 02 4925 2094

Brisbane

Lvl 22, ‘Northbank Plaza’, 69 Ann St, Brisbane

P: 07 3112 5121

 

Sydney

Lvl 20, Tower A, ‘The Zenith’, 821 Pacific Highway, Chatswood

P: 02 8448 8160

Gold Coast

Lvl 13, 50 Cahill Ave, Surfers Paradise, Gold Coast

P:07 5635 4261

Melbourne

Lvl 39, 385 Bourke St, Melbourne

P:03 8459 2175

 

Postal Address
PO Box 2519, Green Hills, NSW 2323

gavin@bottrellaccounting.com.au

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