Re-branding your Business
Re-branding your Business
IS IT TIME FOR A RE-BRAND?
Feel your brand is a bit dated? Is your logo stuck in the past? Think it’s time for a new look? It might be time to consider a re-brand.
Re-branding is an exercise not to be taken lightly. Re-branding generally splits the population in two with the below arguments, and you need to decide which is best for you and your business:
- If it’s not broken then why fix it? Hence those same logos you know and love that have stood the test of time.
- Your brand is like your favourite pair of jeans – sometimes it needs to be out with the old and in with the new to give a fresh new feel.
To help you decide, some questions to ask yourself…
Have you outgrown your old brand?
Has your business expanded and your old brand doesn’t convey the extent of your offerings?
Is your brand is looking out dated?
Sometimes it can be a case that your branding just looks out dated and not up with the times. It can mean just a few simple tweaks and your brand is in the 21st century again.
Another parting thought…
Make sure that you consider the additional costs to re-branding – it may not be as simple as designing a new logo. You’ll need to consider everything else that goes along with it including your website, promotional material, business cards, social media accounts, packaging, signage – the list can be extensive.
Whichever way you decide to go, be sure to introduce your new brand to your customers so they have time to become accustomed to your new look. In essence, your re-brand wants to attract new customers as well as retaining the old, so be sure to keep them in mind moving your business forward.
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