Ways To Improve Your Google Rank
Lower cost websites – As the internet & websites are becoming a world-wide business, it’s possible to create a website at relatively little cost. We are seeing start-up businesses as well as established or long standing businesses have an increasing number of competitors when selling their products and services online. Don’t fall behind your competitors.
Google is a strong business & their pushing their organic search results further down search results and preferencing paid google advertising.
With advancements in Google’s algorithm and constant new releases of the algorithm it is becoming increasing difficult to get ahead of the system.
Google algorithm is a tool, which calculates the rankings of websites.
Imagine Google as the Internet’s polling station, counting the votes from all the links that it finds on the web. Unlike in your typical democracy, where one person has one vote, Google gives more weighting for votes from authoritative, relevant websites.
Unfortunately, there are no quick and easy ways to make your website get more links or turn up on the first page of a Google search. Here are 10 strategies that can help.
1. Provide testimonials. Every small & business relies on other businesses to supply products and services. Brainstorm a list of all the businesses that you use and recommend and offer to provide these businesses with testimonials. Often businesses will have a dedicated page on their website for testimonials, acting as social proof to potential customers. Usually the business will jump at the chance to receive a testimonial from a satisfied customer and will be more than happy to link back to your website.
2. Offer discounts. Everyone loves a good deal and clubs and organisations love to promote such benefits to their members. Offering an exclusive discount to a club or organization is a highly effective way of receiving a link.
3. Donate to charity. Often charities will list their donors and benefactors on their website. If there is a relevant charity your business can donate to, asked to be listed on this page with a link back to your website.
4. Volunteer your services. If your business can’t afford to donate money to a charity, maybe you could offer your services to a community group (such as rotary). Alternatively, you could have a staff team-building day on which you help a local charity. This is good for moral and can help promote your company.
5. Locate references without links. Look for web pages that mention your business or website. Without a link back to your site, Google will not count the citation as a vote. You can use Google Alerts to create an automated notification, so that anytime a website mentions your business, you will receive an e-mail. You can then get in touch and ask them to provide a link back to your website.
6. Book speaking engagements. A short biography of the speaker is usually included on the event website. This is an excellent opportunity to include a link back to your business. If members of your staff spoke at events for a previous employer, ask them to update the biography to include a link to your company (the person’s currently employer) also.
7. Create a superior product or service. This helps to create buzz and adds character to your business and website.
8. Link all social media & allow your customers & website visitors to find you & your business easily.
9. Target the right keywords. One of the biggest mistakes that websites make is targeting the wrong keywords. One way to do this is to have analytics software, like Google Analytics, installed on your website so that you can see how visitors are interacting and finding your site. Often business target broad, high-volume keywords that convert well, instead of ranking keywords based on multiples of volume, competitiveness and conversion rate.
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