Your Website Details and Public Profile Address on LinkedIn
Your website details
LinkedIn gives you three hot links: areas that when clicked go through to another site that they have been pointed to. Those three links need to be put to good use.
Often you will see a person’s profile making use of only one of the links, because they have only one website. But why not use all three of your links and point them to three different pages on your website, such as your ‘services’ page, ‘about’ page and ‘special offer’ page? You can point them to your business Facebook page, your blog or even a club website that you are a member of. Either way, you may as well make good use of them.
The trick here is in the drop-down box. Select the option ‘other’. This then creates a bit of choice. Yes, you can simply choose ‘my website’ or ‘my blog’, but by clicking ‘other’, another box appears for you to type in what the page you are sending visitors to is all about.
Your public profile address
The purpose of this feature is to allow you to hyperlink to your LinkedIn public profile address from your email signature or a job application. That way, the person is able to read the correct profile, which is particularly useful if there is someone with the same name as you but with a less salubrious past. To do this, simply click ‘edit’ next to your public profile address while in edit mode, and set it to your name. Then whenever you want to direct someone from, say, your email signature to your page, you simple have to set up a hyperlink within your email signature that they will be able to click on.
If your name has already been reserved, why don’t you try adding in your middle initial or name? If, like me, you don’t have a middle name, you could use your social media username.
Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)
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