Your Summary and Additional Information on LinkedIn
This is another really underutilised part of the profile, which surprising as it seems like a simple thing to fill in. To do it right, though, takes a bit of thought. You have space for 2000 characters in all, so you have a reasonable area in which to write about yourself. But what should it contain to get the most benefit?
To my mind it should say:
- who you are and what you do
- what makes you different from your competitors
- why someone should use you rather than your competitor
- some light-hearted and interesting about yourself such as your sailing ambition or your weekend-warrior activities.
Write this piece of your profile in the first person rather than in the third person, to make it more personal and real. When you have finished, just check down the left margin and see how many times you started a sentence or paragraph with ‘I’: you may find you need to change a few for another choice of word. This is picky, I know, but plenty of prospects or clients could be reading your summary and they will pick it up.
Put as much or as little in these two areas as you feel like doing. With ‘additional information’ you can add clubs and associations that you belong to such as Rotary, Entrepreneurs and so on, and add in important achievements you have attained in your life.
The ‘personal information’ tab is visible only to those who are directly connected to you or whose email addresses are in the system after uploading your contacts but you are not necessarily connected to. I add my contact details but it’s matter of personal preference whether you disclose your martial status or not.
Ref: Marketing with Social Media: 10 Easy Steps to Success for Business, Linda Coles (2015)
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