Bloomberg & Twitter are pairing up to give you a 24/7 new feed
Twitter is pushing deeper into live video and news with the launch of a round-the-clock streaming service in partnership with Bloomberg.
The news stream, details of which will be announced on Monday, is likely to launch in the fall, the Wall Street Journal reported over the weekend.
The company’s ongoing struggle to grow its user base and attract more advertisers has been well documented over the last couple of years, an issue that has prompted it to shift toward incorporating an increasing amount of live video. The move mirrors similar efforts by other social media sites, among them Facebook, Snapchat, and Instagram.
It’s believed Twitter’s live news service will be ad supported, with Bloomberg having full control over its content.
Bloomberg Media’s chief executive officer, Justin Smith, told the Journal the service will be “broader in focus than our existing network,” while promising full details on Monday.
Meanwhile, Anthony Noto, Twitter’s chief financial operating officer, said the forthcoming feature will allow it to “reach audiences that are not paying for TV and are watching television on the go,” adding that Bloomberg was the “perfect partner” to launch with.
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