A Guide to the Analytics of E-commerce


A Guide to the Analytics of E-commerce

If you’re running an online business, analytics are crucial to your success and understanding the future endeavours. Getting into a weekly routine of analysing the data of your business gives you immense insight into how you can improve and build your online shop. If you’re starting out within your trading and need a nudge in the right direction, E-commerce Analytics for Absolute Beginners by Ramon Bez will give you a quick run down. He covers the tips and tricks you should incorporate into your weekly routine of running your business. Get yourself into the healthy habits of using analytics to drive your decisions. Save yourself a mountain of money in wasted resources.


  • Chapter 1: Why You Need E-commerce Analytics – What is e-commerce analytics and how can it help you grow your online business.
  • Chapter 2: Analytics for Beginners – Find out what are the most important e-commerce metrics and analytics you should focus on right now in order to grow your online business.
  • Chapter 3: Analytics for Customer Efficiency – Find out how to optimize your e-commerce store and prepare your business to scale. 
  • Chapter 4: Analytics for Scaling Growth – Learn what are the e-commerce metrics you need to know to scale effectively.
  • Chapter 5: Customer Acquisition Metrics – Learn the most important e-commerce metrics to better manage the most important channels.
  • Chapter 6: How to Incorporate Data into Your Company’s Routine – Daily updates, quick meetings and visual reminders. Learn how to use e-commerce data to grow your online business in a smart way.
  • Chapter 7: Conclusion – Learn how you can benchmark your metrics and turn your data into actionable insights.

If you find yourself suck when it comes to the mumbo-jumbo and overwhelming stats of your business, or you just need a nudge in the right direction, Bottrell Business Consultants are here to help.

Bottrell Business Consultants can take the stress out of the process by assisting you to get your store up and running. We can help you establish, set up and manage your online endeavours, using a range of the latest online platforms.

 Contact the office today on (02) 49 336 888 to discuss your new adventure.

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