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Benefits of LinkedIn Account for your Business

Benefits of LinkedIn Account for your Business

LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

A LinkedIn member’s profile page, which emphasizes employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship.

With basic membership, a member can only establish connections with someone he has worked with, knows professionally (online or offline) or has gone to school with.

The functionality of LinkedIn allows users  to create profiles and “connections” to each other in an online network which may represent real-world professional relationships. Users can invite anyone to become a connection.

This list of connections can then be used in a number of ways:

  • Obtaining introductions to the connections of connections (termed second-degree connections) and connections of second-degree connections (termed third-degree connections)
  • Users can find jobs, people and business opportunities recommended by someone in one’s contact network.
  • Employers can list jobs and search for potential candidates.
  • Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
  • Users can post their own photos and view photos of others to aid in identification.
  • Users can follow different companies and can receive notifications about offers available.
  • Users can save (i.e. bookmark) jobs that they would like to apply for.
  • Users can “like” and “congratulate” each other’s updates and new employments.
  • Users can see who has visited their profile page.

Here are the main benefits of using LinkedIn for your business:-

1. Identifying the right people

2. Receiving introductions

3. Receiving referrals

4. Discovering and improving relationships with customers

5. Discovering the relationships between your colleagues

6. Discovering information

7. Maintaining relationships

8. Visibility

9. Branding

10. Word of mouth

11. Receiving recommendations

12. Picking up market trends

13. Getting notifications when someone changes jobs.


Give us a call or contact us via our website for more information about your LinkedIn profiles on 1300 788 491

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Bottrell Group

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