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Benefits of a Twitter Account for Your Business

Benefits of a Twitter Account for Your Business

Twitter is a social media service that enables users to send and read short 140-character messages called “tweets”.

Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device application, Twitter Inc. is based in San Francisco and has more than 25 offices around the world.

Tweets are publicly visible by default, but senders can restrict message delivery to just their followers. Users can tweet via the Twitter website, compatible external applications (such as for smartphones), or by SMS available in certain countries. Retweeting is when a tweet is forwarded via Twitter by users. Both tweets and retweets can be tracked to see which ones are most popular. While the service is free, accessing it through SMS may incur service provider fees. A verified Twitter account formally validates the identity of the person or company that owns the account—the aim of the “verified” status is to prove that a real-world person or company is not being impersonated, through the placement of a small blue checkmark by the top-right corner of a user’s page, or next to the username in the platform’s Search function.

On March 31, 2014, Twitter announced there were 255 million monthly active users (MAUs) and 198 million mobile MAUs.


Twitter has a range of uses and benefits for business, and can complement other communication channels.

  • Communication
  • Generating leads
  • Showing your brand’s personality
  • Researching trends
  • Invite feedback
  • Providing customer service

Give us a call or contact us via the tab for more information about how Twitter can benefit your business

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Bottrell Group

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