Benefits of using Instagram for your Business
Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.
“When we were kids we loved playing around with cameras. We loved how different types of old cameras marketed themselves as “instant” – something we take for granted today. We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others”.
Instagram’s users are divided equally with 50% iPhone owners and 50% Android owners. While instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. Instagram’s geographical use is shown to favor urban areas as 17% of US adults who live in urban areas use instagram while only 11% of adults in suburban and rural areas do so. While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram. Instagram has been proven to attract the younger generation with 90% of the 150 million users under the age of 35. From June 2012 to June 2013, Instagram approximately doubled their number of users. As regards income, 15% of US internet users who make less than $30,000 per year use Instagram, while 14% of those making $30,000 to $50,000, and 12% of users who make more than $50,000 per year do so.
The key benefits to a business having an Instagram account are:-
- Increased Engagement
- Building Trust And Personality
- Increase In Traffic to other sites
- Gaining A Competitive Advantage
- Reaching Target Market
- Free advertising
For more information about how Instagram can be beneficial to your business- Give us a call or contact us via the contact tabor by calling 1300 788 491.
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