Business Branding – Business cards, social media platforms, recognizable imagery/logo, images of salon antics.
Support a charity ongoing – homeless shelters are an easy one, offer your services once a month for free.
Personal Branding – showcase yourself as the face of the business, personalize your business.
Be a walking advertisement – look good, show people you love what you do and how good you are by always looking your best.
Create a referral program – Give current customers the opportunity to earn rewards for bringing in friends, family, and even strangers.
Target different clientele such as men and children – Offer competitive rates on “standard” haircuts that most go to barbers for. Have a designated child area so the mother can relax.
Look for unique marketing opportunities – E.g hair advice column for a weekly newspaper
Up-sell to existing clients – They already trust you so perfect a short pitch for a product or service that gets a client interested. Create your own branded products. Show clients 3 products and why they need it – stats show they generally pick 1, take the product to the POS for the client.
Offer New Services and Products – if you have a new product your clients can benefit from, offer it to them! Have you learnt a new technique? Apply it to the client and let them know.
Invest in yourself and your skills – Keep it fresh, undertake regular training for yourself and your team.
Ask Your Clients What They Want/Need –Feedback forms show your clients you are their for them and you value their opinion
Charge More – set your level of luxury but Remember – 1) There is a cap to how much they’re willing to pay. 2) Don’t forget to offer services worth what you’re charging
Identify a Niche and Dig In – Zen feel, organic products.. What do you pride yourself in?
Market research – Can you spot any gaps competition aren’t filling?
Invest in Your Staff – they are the back bone of your business
Go on…
Flexible (and responsive) staff scheduling – be fair when it comes to your staff – happy staff are proven to deliver greater service and stay working for you, for longer.
Recognize staff efforts – reward them for their time, their loyalty, and all of their hard work.
Identify the things that aren’t working – Outdated scheduling template, improper/broken equipment, outdated products.. fix or eliminate them.
What special benefit only you can provide – go above and beyond for your clients – what can you give them that other salons don’t or wont?
Identify your ideal customer – market your business to the right people, are you good at hair extensions? Market to the millennials.
Define your key indicators – Identify which key indicators affect the growth of your business, then dedicate time and money to those areas
Verify your revenue streams – Are you using a fixed pricing structure? Do you rely on the market or discounts?
Ask for advice – Don’t assume you are right about every decision you make and your competitors are wrong. Get professional advice about your industry or running a business and see the changes almost instantly
Focus on your strengths/what are you good at – Reorient the playing field to suit your strengths, and build upon them to grow your business.
Hire people who are motivated and inspired by your company’s value proposition. Forget the 9-5 mindsets. Hire or train your staff to think about the business as ‘their own’ – helping them strive for personal success within your business.
We hope you enjoyed our top 25 Business Growth Strategies for Hairdressing. If there is anything we can help you with as far as growing your hairdressing business then give us a call on (02) 49336888 or email Gavin @ gavin@bottrellbusiness.com.au
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