Grow Your Landscaping Business

 

Strategies to Grow Your Landscaping Business

 

  1. Critical – First impressions – clean, reliable, professional 
  1. Business/Business Branding – business cards, social media
  1. Be in the know with the WEATHER – This is an important one because you need to be able to plan ahead and save your indoor work for a rainy day. e.g. paperwork
  1. Loud/Simple advertising – put a sign out the front of house you’re working on
  1. Create a referral program –   Give current customers the opportunity to earn rewards for bringing in friends, family, and even strangers.  
  1. Verify revenue streams – What pricing structure are you working on? Do you rely on the market, discounting or fixed?
  1. Make a plan Having a plan with your expected profits & income will help you immensely in the growth on your business
  1. Look for unique marketing opportunities – Weekly advertising publication! Especially if there is a home improvement edition.
  1. Know your quote strike rate – Winning a lot? Up your price. Not winning enough? Ask for feedback
  1. Formal written quotes – This is important because you are covering yourself from potential losses and it is a lot more professional.
  1. Find your Market – Commercial or Residential? Who do you want to target
  1. Offer New Services and Products – This may seem like a ‘no-brainer’ but many business owners get caught up in their current services and forget about what else is out there
  1. Ask Your Customers What They Want/Need – Feedback forms show you are not afraid to cater to your customers needs and willing to hear them out.
  1. Charge More – Set your level of expertise and watch your perfect target customers walk through that door
  1. Identify a Niche and Dig In – Are you exceptional at stone or grass hedges? Maybe you love creating unique styles of retaining walls or vertical gardens?

Feeling inspired yet?

  1. Market research – Can you spot any gaps competition aren’t filling?  
  1. Invest in Your Staff – They are the back bone of your business. 
  1. Flexible (and responsive) staff scheduling Give your staff a great work/life balance.
  1. Recognize staff efforts – Reward your staff for their time, their loyalty, and all their hard work.
  1. Identify the things that aren’t working – Outdated scheduling template, improper/broken equipment, outdated products.. fix or eliminate them.
  1. Define your key indicators -Identify which key indicators affect the growth of your business, then dedicate time and money to those areas
  1. Focus on your strengths/what are you good at – Reorient the playing field to suit your strengths, and build upon them to grow your business.
  1. Hire people who are motivated and inspired by your company’s value proposition! – Try to steer clear of that 9-5 work attitude.
  1. Up to date business software and apps – Rostering, finances, accounts payable/receivable.. the sky is the limit with technology these days
  1. Ask for advice – Business, Financial, Industry. You may think you know all your need to but it never hurt to get another opinion or just guidance for that matter.

If you have a Landscaping business and want to know how to implement any of these strategies or want to know what else we can do for you, contact the office today on 49336888 or email Gavin Bottrell

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