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Best marketing strategy for small business

For small businesses, the options for marketing are more often than not, limited by budget.

It is difficult to contend with the mega companies that have hundreds of thousands to spend on national and international marketing campaigns. So what is the best marketing strategy for a small business with limited budget?


Word of mouth is one of the most important marketing activities you can work on. Plus it’s one of the easiest! Simply providing excellent customer service, delivery and follow up to your customers goes further than any advertising dollars can go.


You provide brilliant service to one customer, that customer tells their friends, they tell their friends and so on. The snowball effect has begun and recommendations start flowing. Potential clients value the opinion of others far more than a glitzy advertising campaign ever can.


So if you are a small business with limited advertising dollars, turn your focus inwards and work on what you have and what you can offer – as that is worth its weight in gold.


93 Lawes Street, East Maitland

P: 02 49 336 888

F: 02 49 330 684


Shop 8, 21 Merewether St, Newcastle

(Opposite the Crowne Plaza)

P: 02 4925 2094


Lvl 22, ‘Northbank Plaza’, 69 Ann St, Brisbane

P: 07 3112 5121



Lvl 20, Tower A, ‘The Zenith’, 821 Pacific Highway, Chatswood

P: 02 8448 8160

Gold Coast

Lvl 13, 50 Cahill Ave, Surfers Paradise, Gold Coast

P:07 5635 4261


Lvl 39, 385 Bourke St, Melbourne

P:03 8459 2175


Postal Address
PO Box 2519, Green Hills, NSW 2323

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