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A-Z Marketing Glossary

Your marketing specialist can sometimes come across like she or he is speaking in another language. We have compiled the most common marketing terms in our A-Z Glossary. You can now know what these strange words mean so you can better understand what your marketing specialist is saying and why they are implementing the procedures [...]

Traditional Commerce vs Ecommerce

Commerce is commerce, right? Maybe, in the broad sense that commerce is the act of buying and selling goods. However, just like most things, the internet and technology have changed the way that commerce is conducted with the emergence of ecommerce. So, no, commerce isn’t just commerce anymore. Even though they have the same primary [...]